Arab Bank
Full programme
Arab Bank invited us to create a new branch concept to help reposition their brand.
The brief was to design a more sales orientated environment which was more conducive
to building relationships and strengthening
the brand. Our approach was to leverage their
position of being ‘central to peoples lives’ and increasing emphasis on the relationship between customer and brand. The brand mark and typography have been updated and redrawn
to create a modern and legible solution.
HDL redesigned Arab Bank’s communication
suite and produced a guidelines manual, addressing all aspects of the mark and it’s application to printed communications
and signage.
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