Arab Bank Private Bank
Brand Identity / Typeface
AB Private Bank is a new premium proposition for high net worth customers from Arab Bank. We were invited to provide a bespoke typographic identity which maintained its Arabic roots whilst achieving Global appeal. The new identity endorses a wide range of materials
including credit cards, brochures, cheque books and stationery. We were asked to consider a product name that underpinned the essence of the proposition whilst conveying the core values through the development of a hand drawn bespoke logotype.
Designing bespoke letterforms for both English and Arabic allowed us to create an entirely unique logotype that is completely integrated and balanced.
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