Engine Health & Fitness
Full Programme
Working with Gulf Marketing Group on this venture meant that we have been able to influence Engine’s business vision, ensuring its
translation through the brand environment, communication material and tone of voice. Primarily, our focus was to provide a strong
name possessing the power to guide the brand
holistically. Our ideas were based around a metaphor for the human body’s ability to work
as efficiently as a machine. Our objective was
to create a visually striking mark that conveyed
movement and dynamism. We have produced
a range of printed and interior applications,
including campaign material, membership packs, wayfinding, environmental graphics, packaging and staff uniforms.