Engine Health & Fitness
Full Programme
Working with Gulf Marketing Group on this venture meant that we have been able to influence Engine’s business vision, ensuring
its translation through the brand environment, communication material and tone of voice. Primarily, our focus was to provide a strong
name possessing the power to guide the brand holistically. Our ideas were based around a metaphor for the human body’s ability to work
as efficiently as a machine. Our objective was
to create a visually striking mark that conveyed movement and dynamism. We are currently
producing a range of printed and interior applications, including campaign material, membership packs, wayfinding, environmental graphics, packaging and staff uniforms, all to be implemented in time for the gym’s opening in January 2012. Updates to follow.
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