Vimal
Full Programme
Vimal is an established product name in India. The mark currently acts as a ‘trust mark’ endorsing quality textiles. Vimal wanted to diversify from manufacturer to retailer, resurrecting its premium position by investing
in innovative products and providing
ready-to-wear in addition to tailored solutions.
We helped re-interpret tailoring, redefining
it as a more style orientated concept. We created a proposition that brought to life the art
of garment production and illustrated an attitude towards lifestyle, art, culture and design.
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