Hart D'Lacey is a multi-disciplinary design consultancy that was founded in 2003.
Utilising the talents of both interior and graphic designers Hart D'Lacey has been able to offer all round excellence focused on design ideas that influence the mind and promote positive feeling across retail, commercial and residential sectors.
Hart D'Lacey has since grown and expanded in to new territories and, keeping true to its core values and beliefs has forged many long lasting relationships, contributing to the success of a variety of both high street and start-up brands.
KEY PEOPLE
Samantha D'Lacey
Designer, Director and Founder
With great passion for design and experience in architectural interiors Sam was given the opportunity to form Hart D'Lacey in 2003 supported by a small design team of close and trusted colleagues. With the union of both interior and graphic designers the growing business has been able to apply a core and enduring philosophy across multi-disciplines within the retail, commercial and residential sectors. As Managing Director, Sam has a diverse role, still with huge involvement in design strategy, creative output and client relationship.
KEY PEOPLE
Dwayne Lewars
Creative Director
Dwayne has over 15 years experience within the design sector, working on a diverse portfolio of projects. He has been involved and overseen projects for multinational technology and television corporations, through to beauty and skincare brands, all whilst working in a variety
of design disciplines.
At Hart D’Lacey Dwayne is responsible for creating and delivering concepts for an ever-growing client list of brands, and enjoys how the creative process can influence and help companies to grow and succeed.
KEY PEOPLE
Mike Pycock
Creative Director
The creative lead and director on both large scale, corporate re-branding projects and small bespoke start-up initiatives, including; Currys PCWorld, NatWest and the UEFA Champions League 2013. Mike’s experience ranges from initial creative thinking through to implementation of identity systems across a broad range of media. Mike has both reinvigorated and created some hugely innovative and powerful brands, ensuring they are implemented with attention to detail and technical know-how. His experience has helped drive growth and commercial success for our clients.
Whether forming a space, guiding brand narrative, designing a product or pack, or crafting typography, it’s about enhancing and strengthening an asset through ingenuity and creativity in order to make it strong enough to have visual impact and positive effect.
Good design should create short cuts between elements and an individual’s positive perception.
It’s about unearthing what those elements are, how they look and how they feel.
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The moment of truth is when creative thought aligns with client need, ambition, objective and purpose.
Where ideas have a positive and memorable impact and where good design has the power to influence audiences.
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