Brand Packaging


Design is in the detail for a new Accessorize toiletries range.

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For over 30 years the Accessorize fashion brand has provided the high street with on-trend finishing touches. Working closely with the already established toiletries and fragrance company Heathcote and Ivory, we developed a skincare accessory that provided a unique narrative, embodying their values of being worldly wise, passionate explorers and creative champions.

OBJECTIVE

We wanted the range to express a concept of portable beauty that always had travel in mind and to develop a fun, quirky and colourful collection of toiletries that resonated with the Accessorize target customer.

Result

The final range was packaged in tins, handy weekend travel bags and used mechanisms like colourful carabiner clips to ensure the customer was never too far away from a quick beauty fix.

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