Brand Packaging / Campaign


Burt’s Bees holiday packaging – for the greater good.

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Burts Bees have come a long way since making candles from beeswax and selling them at local craft fairs. Manufacturers of over 197 natural skincare remedies distributed worldwide through nearly 30,000 retail outlets, they remain true to a core aim to be the number one personal care business in the world, whilst respecting and working in harmony with their environment. We were invited to produce a packaging range for the Christmas holiday season that would be sold throughout Europe and parts of the Far East.

OBJECTIVE

Burt’s Bees’ natural and effective skincare products also respect the environment of the consumer. With this in mind, we created packaging that looked and felt like a premium product, achieving retail standout whilst being conscious of an environmental footprint.

Result

A unique, distinct pattern was developed and applied over many pack variations and materials which led to a successful holiday campaign and made us more aware of how behaving like bees can lead to a greater good.

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