Brand Identity / Brand Packaging / Brand Communications

Etsu is the joy of eating.

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We were asked to complete a rebrand, packaging and instore point of sale project for Etsu, a chain of London cafes, serving freshly prepared food from around the world.


We wanted to visually capture the charming personality of the founder, her enthusiasm for travel, stories and cooking that ran through the heart of her business.


Colourful visuals using overlapping food imagery and memorable quotes from the founder provided a unique and personal design reflecting a mixture of ingredients, cultures and influences.

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