Brand Identity / Brand Packaging

Making Godrej shine with Liquid Blonde

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With the ownership and success of professional hair care brand Touch of Silver, Godrej saw an opportunity to launch a similar mass market range offering, just for blondes, with the aim of becoming blonde hair care experts. We were approached to address everything for this brand new range, from naming through to pack design and in-store display.


As well as being responsible for developing naming and visual concepts, we were also involved in exploring pack materials and taking part in research groups, allowing Godrej to monitor critical product insights from target consumers at every step of its journey to market.


A distinctive logotype and pack design was developed that was sympathetic to the existing Touch of Silver brand, increasing Godrej’s reach in the mass hair care category.

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