Brand Identity / Application / Brand Packaging


Luxury Covered, with Sanderson.

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The oldest surviving English brand in its field, Sanderson was established in 1860. Its quintessentially English fabrics, wallpapers, paint and decorative accessories offer classic, inspirational products and exceptional quality.

OBJECTIVE

Working with the lifestyle brand Heathcote and Ivory, we chose a range of iconic prints from the Sanderson archival range of wallpapers and fabrics. The chosen prints were also used as a basis for unique fragrance formulations across a range of hand and body washes, lotions, scented candles and drawer liners.

Result

Allowing the archival patterns to be dominant on pack and retaining subtle branding resulted in a distinctive packaging range. Welcome additions to a family company celebrated for quality and luxury.

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